What looks like someone's very cute old bike is really an ad campaign for a downtown condo project. They chained these antique-looking bikes around with baskets of brochures. Clearly it's something that some clever ad man thought of...it's a bike, who is going to keep them from chaining it up even if it has ad brochures? Haven't noticed them since this was taken several weeks ago so maybe a guerrilla tactic? I intentionally shot it when the Segway tour was going by. Taken on Second Street in front of Jo's. The ads weren't for our future home (the 360) which is said to have a long waiting list of buyers. Rather, they were for a project called Spring which is at Third and Bowie, across Shoal Creek from our the area where we will live. This project hasn't topped yet but you can notice the red cranes if you are in the area.
Friday, April 4, 2008
Transportation
What looks like someone's very cute old bike is really an ad campaign for a downtown condo project. They chained these antique-looking bikes around with baskets of brochures. Clearly it's something that some clever ad man thought of...it's a bike, who is going to keep them from chaining it up even if it has ad brochures? Haven't noticed them since this was taken several weeks ago so maybe a guerrilla tactic? I intentionally shot it when the Segway tour was going by. Taken on Second Street in front of Jo's. The ads weren't for our future home (the 360) which is said to have a long waiting list of buyers. Rather, they were for a project called Spring which is at Third and Bowie, across Shoal Creek from our the area where we will live. This project hasn't topped yet but you can notice the red cranes if you are in the area.
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clever idea is right. not only do the bikes catch your attention, but probably escape official notice.
ReplyDeleteDo you have lots of Segways in use in Austin?
Not a lot of Segways. A few individuals use them that I've seen and there is a Segway 'tour' downtown where people seem more interested in the ride than the sights.
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