Friday, September 19, 2008
Thousands of Blocks
Wednesday night FFP and I bounced between two events celebrating milestones for themselves while making the case for your donation dollars. After a birthday party for The Ann Richards School for Young Women leaders at Lowell Lebermann's new home we dashed across town to the Center for Child Protection in their new location east of Austin. Both worthy endeavors benefiting kids. At the Kozmetsky Center for Child Protection someone had come up with an awareness campaign based on children's toys and games. Outside the center there were thousands of blocks representing the number of abused children in the county.
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Lyon Advertising came up with the concept for an awareness campaign on behalf of the Center for Child Protection. The concept they created using blocks in the print ads spells out "Help Me" with the tagline: If only the signs of child abuse were this easy to see. Pretty powerful stuff.
ReplyDeleteThanks for that info. I tried to search the WEB for it and I couldn't remember the name of the company. It is good stuff.
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